Master Your Play
Creative greatness can’t be achieved when social media is a distraction.
So, Apple is inspired by Malcolm Gladwell’s “10,000 Hour Rule” and leaves social media for 10,000 hours as a symbol of the pursuit towards creativity with the hopes that it will inspire the world.
Apple Presents “The iMaster”
An Apple video classes app taught by masters around the world and it will be free for those who stay off of social media under 10 hours a week.
10,000 and Hopefully Beyond
We will have our count up clocks placed in central areas of popular cities, as well as in all of our stores.
The Artpple Stores
While all social media will be disabled in our stores, we will display artworks of all types from artist around the world.
The Marathon Begins
All brand packaging will be redesigned to reflect the aesthetic of The Apple 10K during the 10,000 hours and the manifesto will be on the back.
“We do the right thing, even when it’s not easy.”
-Tim Cook
On Apple’s 46th anniversary, Tim Cook will introduce The Apple 10K, and how iMaster will inspire creativity.